Ulas Atay is a business strategist, brand architect, and media advisor with over 25 years of international experience supporting founders, executives, and growth-stage organizations in navigating complexity, growth, and strategic decision-making.

His work sits at the intersection of business strategy, brand positioning, media, and execution — helping leaders clarify direction, sharpen positioning, and translate ideas into actionable outcomes. He has collaborated with global brands including Four Seasons, Red Bull, and Coca-Cola, and has lived and worked across major international markets in Europe, the Middle East, Asia, and the United States.

For more than a decade, Ulas founded and led an international business and creative consultancy based in Dubai, serving premium and global clients. More recently, he has collaborated on projects connected to the Frist Center at Vanderbilt University, further bridging strategic practice with academic and institutional environments.

Ulas has advised startups, family businesses, and established companies on market entry, media strategy, brand clarity, growth, and leadership communication. His approach combines structured strategic thinking with hands-on experience across digital media, broadcast, and business platforms.

As a mentor, Ulas focuses on helping students and founders develop clear business positioning, practical media literacy, and sound judgment under real-world constraints — enabling them to make better decisions, communicate with clarity, and build durable foundations for growth.

To meet with Ulas or any of our excellent mentors, please fill out this interest form.